More design work in our brand portfolio branding is the friendly and supportive national online community where people can connect and interact with others who are going through the same difficult and troublesome experiences. The idea for came out of a discussion between friends who were all talking about the problems that occur when couples are splitting up and where major issues arise from the simplest of things. Mortimer* created the new identity to communicate a light-hearted message (if a little politically incorrect!) to what can be a very serious subject – very much in line with the goals of the newly designed forum.

More from view design work in print and internet